Competitive Intelligence in South African SMEs: Mapping Current Practices, Challenges, and Strategic Readiness
DOI:
https://doi.org/10.51137/wrp.ijarbm.358Keywords:
Competitive Intelligence, Competitive Intelligence Adoption, Economic Growth, Small Medium Enterprises, SustainabilityAbstract
In the dynamic South African business landscape, Competitive Intelligence (CI) is emerging as a key driver of agility, sustainability, and market responsiveness for Small and Medium Enterprises (SMEs). In South Africa, Small and Medium Enterprises (SMEs) play a vital role in economic development, yet their adoption and integration of CI remain limited. This study investigates the current status of CI practices, implementation challenges, and strategic readiness among South African SMEs. Using quantitative research design, data were collected using a self-administered, web-based questionnaire sent to 400 SMEs in Gauteng and KwaZulu-Natal. A total of 179 valid responses were received. To ensure data validity and reliability, the study employed descriptive statistics, exploratory factor analysis, and Cronbach’s alpha testing methods that helped identify key patterns and assess internal consistency. The findings reveal significant gaps in CI awareness, resource allocation, and strategic application, underscoring the need for targeted interventions to support CI adoption. These gaps suggest an urgent need for capacity-building initiatives, policy support, and tailored training programs to foster CI maturity within the SME sector. This research contributes to the understanding of CI dynamics in resource-constrained environments and offers practical insights for policymakers and SME stakeholders aiming to enhance competitiveness in volatile markets.
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