Vol. 1 No. 2 (2026): IJRCR, Volume: 1, Issue: 2

DOI: https://doi.org/10.51137/wrp.ijrcr.1.2

Published: 2026-07-01

Case Study Paper

App-Based Couponing as a Customer Retention Instrument in Discount Grocery Retail: A Comparative Case Study of Lidl Plus and the Penny App

Tom Bätjer (Author)
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