Vol. 1 No. 1 (2026): IJAAIB, Volume 1, Issue 1

DOI: https://doi.org/10.51137/wrp.ijaaib.1.1

Published: 2026-10-01

Original Research Paper

Generative AI in Fashion E-Commerce Product Imagery: An Experimental Test of Image Origin and Transparency Labelling on Consumer Trust, Perceived Product Quality and Purchase Intention

Daniel Bensch (Author)
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AI Disclosure in Applied Marketing Practice: Effects of an AI Label on Advertising Credibility, Brand Authenticity, and Purchase Intention for a Sensory Experience Product

Felix Bettenworth (Author)
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