Managing A Veterinary Practice: A Guide To Organizational Culture In Veterinary Practice

Abstract

The veterinary profession in Germany is undergoing a fundamental change. While the number of small practices is decreasing, the number of larger group, partnership or corporate practices is increasing. This makes competition among veterinarians even greater. But not only the market itself is changing. The humanization of pets, digitalization, and management and marketing practices/services are important factors that must be taken into account when preparing the practice for the future. The problem that arises from this is the lack of skills among graduates and veterinarians in management and business. While corporate culture models are a foundation for large companies, the veterinary profession, especially on a small scale, lacks these fundamental structural elements.