A Growth and Development Model for Retail Fashion Accessories Micro Enterprises in the Cape Town Metropole in South Africa
DOI:
https://doi.org/10.51137/wrp.ijarbm.447Keywords:
Micro Enterprises, Small Business, Growth, Growth ModelAbstract
Despite efforts by the South African government to create a favorable environment for entrepreneurial growth, high failure rates among start-up ventures persist. This paper investigates the growth processes of fashion accessory micro-enterprises within the Cape Town Metropole. Using a qualitative approach, the study drew a sample of fifteen small fashion accessory retail micro-startups via snowball sampling. Data was collected through semi-structured interviews and a focus group, and analyzed using ATLAS.ti software for content analysis. The find-ings suggest that the growth of fashion accessory micro-enterprises is most effectively supported through three key cyclical activities: re-search and planning, implementation, and review. These activities should be consistently engaged in during the business's establishment, operations, and growth phases. Based on these findings, a growth model is proposed for micro-entrepreneurs in the fashion accessory re-tail sector, aimed at guiding their strategic growth and reducing failure rates.
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Copyright (c) 2025 Victor Virimai Mugobo, Nyasha Felistas Chikovo, Albertine K. Jere (Author)
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