Strategic Paradox Management: Unpacking Effectiveness in Research Agencies for Sustainable Research Impact

Authors

  • Vuyokazi Mtembu University of Limpopo image/svg+xml Author
  • Angeline Sibongile Ngcobo Author
  • Lungile Londiwe Ntombela Author
  • Ernest Nene Khalema Author

DOI:

https://doi.org/10.51137/wrp.ijarbm.558

Keywords:

Emergent Strategy, Decision-Making, Intended Strategy, Flexibility, Strategic Paradoxes

Abstract

Research agencies face significant challenges due to strategic paradoxes resulting in deviating from intended to emergent strategies. These paradoxes emerge due to the necessity of coordinating conflicting yet interconnected factors. The study investigated strategic management paradoxes from the viewpoint of research agencies to unpack factors that challenge strategic decisions of research agencies while maximising research impact and maintaining scientific rigour within expected timelines. This research seeks to provide and improve research agencies' ability to achieve sustainable effects in a complex environment and how they might balance the conflicting demands and ensure consistency and change. The study adopted a qualitative research method using in-depth, semi-structured interviews with research agency leaders. Purposive sampling was used to select participants with eighteen participants sampled (N=18). Findings suggest that research agencies experience challenges due to the rapid changes in the environment in which they operate. Strict rules in decision-making which do not consider the unpredictability of the environment were also identified, resulting in difficulties in research project implementation. Flexibility is recommended within agencies to allow the emergent strategy to emerge when researchers experience challenges related to the intended plan. This can assist researchers in implementing meaningful and impactful research. This paper contributes to the broader body of knowledge and guidance on the management of strategy paradoxes within research-led agencies.

References

Alhosseiny, H. M. (2023). The impact of strategic planning, strategic thinking, and strategic agility on competitive advantage: Literature review. Academy of Strategic Management Journal, 22, 1-14.

Alvi, F. H., & Carsrud, A. L. (2017). Strategic entrepreneurial agency in emerging markets. The Journal of Entrepreneurship, 26(1), 77-101. https://doi.org/10.1177/0971355716677394

Amason, A., & Ward, A. (2020). Strategic management: From theory to practice. Routledge.

Berti, M., & Cunha, M. P. E. (2023). Paradox, dialectics or trade‐offs? A double loop model of paradox. Journal of Management Studies, 60(4), 861-888. https://doi.org/10.1111/joms.12899

Bøe-Lillegraven, T., & Wilberg, E. (2016). Editor, Executive and Entrepreneur: Strategic Paradoxes in the Digital Age. Nordicom Review, 37(2), 115-130. https://doi.org/10.1515/nor-2016-0014

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101. https://doi.org/10.1191/1478088706qp063oa

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

David, F. R., David, F. R., & David, M. E. (2013). Strategic management: Concepts and cases: A competitive advantage approach. Pearson Upper Saddle River.

Gao, X. A., & Zheng, Y. (2018). ‘Heavy mountains’ for Chinese humanities and social science academics in the quest for world-class universities. Compare: A Journal of Comparative and International Education. https://doi.org/10.1080/03057925.2018.1538770

Gardner, W. L., Avolio, B. J., Luthans, F., May, D. R., & Walumbwa, F. (2005). “Can you see the real me?” A self-based model of authentic leader and follower development. The leadership quarterly, 16(3), 343-372. https://doi.org/10.1016/j.leaqua.2005.03.003

Glińska-Neweś, A., Escher, I., Józefowicz, B., & Łuka, A. (2020). Managing strategic paradoxes: the influence of demographic characteristics of decision-makers. Journal of Organizational Change Management, 33(5), 835-858. https://doi.org/10.1108/JOCM-07- 2019-0243

Hangel, N., & ChoGlueck, C. (2023). On the pursuitworthiness of qualitative methods in empirical philosophy of science. Studies in History and Philosophy of Science, 98, 29-39. https://doi.org/10.1016/j.shpsa.2022.12.009

Havenvid, M. I., Holmen, E., Linné, Å., & Pedersen, A.-C. (2017a). Creating relationship continuity across projects in the construction industry. IMP Journal. https://doi.org/10.1108/IMP-07-2016-0015.

Havenvid, M. I., Holmen, E., Linné, Å., & Pedersen, A.-C. (2017b). Creating relationship continuity across projects in the construction industry: Deliberate, emergent and deliberately emergent strategies. IMP journal, 11(2), 207-229. https://doi.org/10.1108/IMP-07-2016-0015

He, Q., Meadows, M., Angwin, D., Gomes, E., & Child, J. (2024). Problematizing strategic alliance research: Challenges, issues and paradoxes in the new era. International Journal of Management Reviews, 26(1), 3-7. https://doi.org/10.1111/ijmr.12353

Higgins, C., & Tang, S. (2024). Organisational integrity and transparency. In Research Handbook on Organisational Integrity (pp. 470-484). Edward Elgar Publishing. https://doi.org/10.4337/9781803927930.00037

Islam, M. A., & Aldaihani, F. M. F. (2022). Justification for adopting qualitative research method, research approaches, sampling strategy, sample size, interview method, saturation, and data analysis. Journal of International Business and Management, 5(1), 01-11. https://doi.org/10.37227/jibm-2021-09-1494.

Khalifa, A. S. (2008). The “strategy frame” and the four Es of strategy drivers. Management Decision. https://doi.org/10.1108/00251740810882662

Leiblein, M. J., Reuer, J. J., & Zenger, T. (2018). What makes a decision strategic? Strategy Science, 3(4), 558-573.

Lewis, M. W. (2000). Exploring paradox: Toward a more comprehensive guide. Academy of management Review, 25(4), 760-776. https://doi.org/10.5465/AMR.2000. 3707712.

Lewis, M. W., & Smith, W. K. (2014). Paradox as a metatheoretical perspective: Sharpening the focus and widening the scope. The Journal of Applied Behavioral Science, 50(2), 127-149. https://doi.org/10.1525/cmr.2014.56.3.58

Lies, J. (2012). Internal communication as power management in change processes: Study on the possibilities and the reality of change communications. Public Relations Review, 38(2), 255-261. https://doi.org/10.1016/j.pubrev.2011.12.015

Louw, L., & Venter, P. (2011). Strategic management: developing sustainability in southern Africa. Management Today, 29(2), 10-20.

Lucas, B., Spencer, E., Stoll, L., Fisher-Naylor, D., Richards, N., James, S., & Milne, K. (2023). Creative thinking in schools: A leadership playbook. Crown House Publishing Ltd.

Malik, S. Z., Saleem, M., & Naeem, R. (2016). Effect of leadership styles on organizational citizenship behaviour in employees of telecom sector in Pakistan. Pakistan Economic and Social Review, 54(2), 385-406.

McGee, J. (2010). EBOOK: Strategy: Analysis and Practice. McGraw Hill.

Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California management review, 30(1), 11-24. https://doi.org/10.2307/41165263

Mintzberg, H. (2005). How inspiring. How sad. Comment on Sumantra Ghoshal's paper. Academy of Management Learning & Education, 4(1), 108-108. https://doi.org/10.1111/more.12035

Mintzberg, H., & Laasch, O. (2020). Mintzberg on (ir) responsible management. In Research handbook of responsible management (pp. 73-83). Edward Elgar Publishing. https://doi.org/10.4337/9781788971966.00010

Mirabeau, L., & Maguire, S. (2014). From autonomous strategic behavior to emergent strategy. Strategic management journal, 35(8), 1202-1229.

Nderitu, J. W., Waiganjo, E., & Orwa, G. O. (2021). Evaluating effect of organizational culture on strategy implementation in private chartered universities in Kenya. International Journal of Research in Business and Social Science (2147-4478), 10(2), 123-133. https://doi.org/10.20525/ijrbs.v10i2.1066

Ogrean, C. (2016). Solving Strategic Paradoxes through Organizational Ambidexterity-A Foray into the Literature. Studies in Business and Economics, 11(2), 97-103. https://doi.org/10.1515/sbe-2016-0024.

Putnam, L. L., Fairhurst, G. T., & Banghart, S. (2016). Contradictions, dialectics, and paradoxes in organizations: A constitutive approach. Academy of Management Annals, 10(1), 65-171 https://doi.org/10.5465/19416520.2016.1162421.

Ramendran, C., Raman, G., Mohamed, R., Beleya, P., & Nodeson, S. (2013). Organizational flexibility and its implications on employees productivity. Interdisciplinary Journal of Contemporary Research in Business, 4(10), 298-316.

Rasche, A. (2007). The paradoxical foundation of strategic management. Springer Science & Business Media.

Raynor, M. E. (2007). The strategy paradox: Why committing to success leads to failure (and what to do about it). Currency.

Santos, J. M., Horta, H., & Li, H. (2022). Are the strategic research agendas of researchers in the social sciences determinants of research productivity? Scientometrics, 127(7), 3719-3747. https://doi.org/10.1007/s11192-022-04324-7.

Schad, J., Lewis, M. W., Raisch, S., & Smith, W. K. (2016). Paradox research in management science: Looking back to move forward. Academy of Management Annals, 10(1), 5-64. https://doi.org/10.5465/19416520.2016.1162422

Smith, W. K., & Lewis, M. W. (2011). Toward a theory of paradox: A dynamic equilibrium model of organizing. Academy of management Review, 36(2), 381-403. https://doi.org/10.5465/amr.2009.0223

Stoecker, R., & Avila, E. (2021). From mixed methods to strategic research design. International Journal of Social Research Methodology, 24(6), 627-640. https://doi.org/10.1080/13645579.2020.1799639

Tapera, J. (2014). The importance of strategic management to business organizations.

Tuffour, I. (2017). A critical overview of interpretative phenomenological analysis: A contemporary qualitative research approach. Journal of healthcare communications, 2(4), 52. https://doi.org/10.4172/2472-1654.100093

Van Eck, N. J., & Waltman, L. (2014). Visualizing bibliometric networks. In Measuring scholarly impact: Methods and practice (pp. 285-320). Springer. https://doi.org/10.1007/978-3-319-10377-8_13

Whittington, R. (2006). Completing the practice turn in strategy research. Organization studies, 27(5), 613-634. https://doi.org/10.1177/017084060606410

Whittington, R. (2017). Strategy as practice, process, and institution: Turning towards activity. The Sage handbook of process organization studies, 387-400.

Yaffe, T., & Kark, R. (2011). Leading by example: the case of leader OCB. Journal of Applied Psychology, 96(4), 806. https://doi.org/10.1037/a0022464

Downloads

Published

2026-04-24

Issue

Section

Original Research Paper

How to Cite

Mtembu, V., Ngcobo, A. S., Ntombela, L. L., & Khalema, E. N. (2026). Strategic Paradox Management: Unpacking Effectiveness in Research Agencies for Sustainable Research Impact. International Journal of Applied Research in Business and Management, 7(4). https://doi.org/10.51137/wrp.ijarbm.558

Most read articles by the same author(s)