Impact of Online Streaming Mobile Apps on Broadcast Television in Nigeria

Abstract

This paper examines the impact of online streaming mobile apps on broadcast television in Nigeria, and highlights the trajectory effect of the new streaming over traditional media channel. The study was carried out among the youths of Enugu metropolis with 400 respondents sampled. Presumably, all the respondents make use of smartphones as sources of their entertainment channel as they are less concerned about what the traditional media could afford them. The specific objective is to examine the level of exposure of the youths to streaming mobile apps considering its capacity to change entertainment distribution. The findings revealed among other that, Enugu urban youths prefer online streaming mobile apps to traditional broadcasting which has affected the consumption of traditional broadcasting contents. The paper recommended among others that, hybrid models that combine live programming with on-demand choices should be taken into consideration by traditional broadcast television networks.