Mobile Apps and Sports: Driving Fan Engagement Through Sports Communication

Abstract

The study assessed mobile apps and sports: driving fan engagement through sports communication. These mobile apps are social media platforms such as Facebook, Twitter, etc. The study was anchored on the Uses and Gratifications theory. The Library Research method was adopted for the execution of the study. Previous studies on the same scope were empirically reviewed to provide more insight on the topic of discussion. There rea numerous social media platforms which sports organizations use in driving fan engagement and they include but not limited to: Facebook, Twitter (X), Instagram, YouTube, etc. The study concluded that fans feels emotionally connected and a sense of physical connection despite the distance, with their favorite teams and athletes. In addition, sports fans are able to use their platforms to engage in their favourite teams post by voicing out their opinions and perceptions. The study recommended among others that sports brands should consider using their platforms for live reports of their sporting activities.