Vol. 1 No. 1 (2025): IJMAT, Volume: 1, Issue: 1

Original Research Paper

• Performance And Effort Expectancy As Antecedents Of Mobile Life Insurance Purchase Intention In Zimbabwe

  Pascal Gubwe, Misheck Diza, Stephen Mago (Author)

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• Impact of Online Streaming Mobile Apps on Broadcast Television in Nigeria

  Samuel Okechukwu Omeje, Buike Oparaugo, Roseline Uzoamaka Anigbo, Maureen Ebere Eze (Author)

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• Mobile Apps and Sports: Driving Fan Engagement Through Sports Communication

  Buike Oparaugo (Author)

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• Assessing the Influence of Mobile Apps Betting Advertising on the Habit of Youth in Enugu Urban

  Samuel Ifeanyi Ezema, Buike Oparaugo, Chidubem Onyebuchi (Author)

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• Cyber Safe Teens: A Mobile Serious Game for Raising Awareness and Prevention of Online Sexual Abuse and Exploitation of Children

  Xyrelle Herrera, Raymar Macawile, Ben Victoria, John Kenneth Launio, Kate Caranto, Ericson Peñalba (Author)

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• In-App Purchase Behaviour and Game Design in Mobile Gaming: A Review of Monetisation and Player Experience

  Galvin Kuan Sian Lee (Author)

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