Vol. 1 No. 2 (2026): IJRCR, Volume: 1, Issue: 2

DOI: https://doi.org/10.51137/wrp.ijrcr.1.2

Published: 2026-07-01

Original Research Paper

Satisfaction and Trust in Loyalty Programs: The Mediating Role of Program Loyalty in Building Brand Loyalty

Annelie Burau, Paula Focke, Jonna Johannsen, Pascal Nissen (Author)
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Drivers of Consumer Usage Intention Toward Online Grocery Services in Germany: A Quantitative Analysis of Convenience, Trust, Delivery Quality, and Price

Finn B. Carstensen, Lasse Heimböckel, Jonathan Häffner, Lars J. Mau, Oke Zarmstorff (Author)
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Consumers’ Experiences of Online Grocery Shopping and Delivery Services in South Africa

Frank Makoza (Author)
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Case Study Paper

App-Based Couponing as a Customer Retention Instrument in Discount Grocery Retail: A Comparative Case Study of Lidl Plus and the Penny App

Tom Bätjer (Author)
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