Designing a Green Business Model with a Design Thinking and Business Model Canvas: Case Study of SMEs in Bandung

Abstract

SMEs are one of the economic sectors most affected by the COVID-19 pandemic in Indonesia. Large-scale social restrictions to stop the spread of the pandemic have resulted in reduced income for SMEs. SMEs are trying to survive during the pandemic by utilizing online sales, but this has resulted in using a lot of plastic wrap, which is not environmentally friendly. This study aims to design a green business model with a Design Thinking approach and the Business Model Canvas. The findings in this study obtained several alternative suggestions, namely using alternative environmentally friendly packaging, working with the Garbage Bank for waste management, and turning coffee grounds into coffee scrub ingredients.