This paper is part of the International Journal of Coaching and Organizational Development (ISSN: 3052-3974), Volume 1, Issue 1, published in 2025.
Authors
Carsten Giebe, Atilla Wohllebe
Abstract
This paper examines the acceptance, usage, and abandonment of mobile applications in the context of personal coaching. It is primarily based on research published between 2015 and 2025 in journals rated by Scimago (Q4 or higher) and summarizes the findings of several studies. Key drivers for app acceptance and continued usage include performance expectancy, habit formation, personal empowerment, satisfaction, and low perceived effort. Personality traits, mobile learning readiness, and demographics such as age and smartphone experience also influence usage behavior. The willingness to pay for mobile coaching apps is shaped by utilitarian motives (security, usefulness, ease of use) and hedonic motives (entertainment, emotional attachment). Conversely, app deletion is often triggered by poor usability, low personalization, unmet expectations, and the absence of gamification elements. Practical recommendations emphasize the importance of immediate and sustained value delivery, personalization, and emotional engagement. Future research should focus on enhancing personalization through adaptive technologies, integrating behavior change theories, and developing standardized human coaching protocols to improve scalability and user outcomes.
Suggested Citation (APA 7th)
Giebe, C., Wohllebe, A. (2025). Acceptance, Installation and Uninstallation: Literature Review on the Use of Mobile Apps in Personal Coaching. International Journal of Coaching and Organizational Development, 1(1). https://doi.org/10.51137/wrp.ijcod.2025.cgat.45792
